“The Digipolitans scan was a real eyeopener for us, it resulted not only in a concrete action plan but also created great enthusiasm and the right mindset within my teams to implement the change and innovation we needed”
​- Matthijs Keersebilck - Head of sales, marketing and communication

Challenge.

RSC Anderlecht wanted to enforce his role as the leading Belgian Soccer team, becoming a digital frontrunner as well. The goal was to exploit untapped potential on all levels of the revenue stream: merchandising, ticketing, sponsoring and hospitality. 

Solution.

First of all, we prepared the organization for digital transformation, by challenging and infusing the different teams. This to power up the digitalization, data, consumer centricity and more of RSC Anderlecht. Secondly, we scanned the existing end-to-end experience of RSC Anderlecht. Here, we focused on merchandising, ticketing, membership and other crucial factors, and compared them with the best players in class.

Result.

A concrete plan with quick and midterm wins, to leverage revenue and cost efficiency. Powered by digitalization, use of data, a closer connection with the fanbase, leverage consumer centricity, install lean and mean, target driven startup organization mindset and approach to innovate.

Impact.

An adopted common model, to improve efficiency of campaigns shared by different departments and stakeholders. This boosted a new way of working and created enthusiasm within the teams.

Stakeholders.

CEO - Head of sales, marketing and communication

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