"Our teams worked closely together with Digipolitans, to make Proximus digital transformation happen. They are a true partner."
Jim Casteele, Chief Consumer Officer
Jim Casteele, Chief Consumer Officer
Challenge. |
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Building a machine to better detect Netflix target groups and their needs. Followed by connecting them with with the streaming service and its reseller(s), in the most efficient and valuable way. But also: providing those target groups seamless digital experiences, to convert those needs into sale.
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Solution. |
First of all, we broke down the silos of the organization. After this, we have set up of a multidisciplinary squad team with experts, recruited in different divisions of the organization and its partners. This focusing on co-learning and co-creation, to setup a digital, consumer triggered, end-to-end, always on, data driven and automated machine. With one clear goal: sell more.
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Result. |
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Sales multiplied by 6 in a structural way (with 50% of the initial media budget). Conversion ratio went from 4 to 14%. And the amount of new contacts doubled.
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Impact. |
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We infused and learned the organization and its partners a future proof approach, to boost Netflix sales. The results were used to convince the executive committee (upstream), as well as the management (downstream), to approve important improvements. This including the integration of both Advertising and Marketing Technology tools, the creation of new jobs and the design of new processes and organization.
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Stakeholders. |
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Chief Consumer Officer - Director Consumer Marketing & Strategy -Director Digital products & Experience
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