Our easy to understand d.model.

Digital transformation is not a goal. It is a way to leverage your company's revenue and/or cost efficiency. 

We introduce a simple and easy to understand model to tackle your digital change challenge, it:

• detects your target groups and their needs
• connects those target groups with you, in the most efficient and valuable way
• converts those needs into sales, by providing your target groups seamless digital experiences.

 
As a result, we increase your enterprise efficiency.

How do we make it work?

Result oriented
In order to measure the impact of your efforts we only start a project once clear goals and KPI's are defined. Our approach is:

• Consumer centric: always putting the consumer needs first.
• Always on: focusing on a strategy that continuously generates value, instead of running one shot campaigns.
• End-to-end: covering the entire customer journey from start to finish, instead of just selecting one piece of it.
• Automated: keeps on running, without any manual intervention of your employees.
• ​Data driven: based on actual facts and figures, instead of gut feeling.

People oriented
Your people will drive the digital change so we work close together. To achieve this, we:

• Co-analyse: involve everyone from the start to determine the most important changes.
• Co-define: the roadmap together so that everyone is equally responsible.
• Co-create: in a squad team of your and our experts, working in tangible sprints.
• Co-learn: your people will learn by doing and shine by achieving fast results.

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Start small.
Achieve big results.​

Problem:
Most companies are like oil tankers. Once they are sailing in a certain direction, you can't just stop and change course.

Digital transformation is a process. You need to try, test, learn and adjust your course accordingly. Trying to achieve this with the entire company at once has a lot of drawbacks. It's too expensive, takes too much time and puts too much stress on people.

Solution:
​Step 1: we create a mini speed boat. An agile squad team that focuses on one single project, product or service. With that squad team we do a test case. They experiment, change, learn and book fast results to prove that you can make digital change happen.

Step 2: we take all the learnings from the test case and scale it up to the entire organisation.