DIGIPOLITANS
  • Solutions
  • Our approach
  • Cases
  • About us
    • Join us
    • Awards
  • Let's talk


Matexi:
​scan organisation for digital change.

How two types of assessments determined the digital growth opportunities for the market leader in real estate development.

"The scan performed by Digipolitans gave us a clear glance on the enablers we needed to instore to create a cost efficient digital first approach supported by the organisation"
​- Matthijs Keersebilck - Sales, Marketing and  communication Director
Picture

Challenge.

Matexi wanted to implement a new digital first approach, to increase both the quality and quantity of the leads. The goal: to spot opportunities in the organization and in the customer experience, to enable the acceleration of digital growth.

Solution.

First of all, an outside-in scan of the end-to-end customer experience for two target audiences (home buyers and investors) on all (digital) channels​ was executed. Afterwards, this was followed by an inside-out scan of the organization itself: digital expertise and mindset, test and learning mentality through usage of date, and the enabling technology.

Result.

A roadmap was created, to install a new digital first approach of detecting the needs of customers. The goal was to offer a better customer experience and improve flow to converting.

Impact.

A new squad team focused on a single location with multiple homes. A multidisciplinary team acted in this new digital first approach, to provide a better customer experience to increase efficiency.

Stakeholders.

Sales, marketing and communication Director - Marketing manager

Discover OUR OTHER rewarded cases
Solutions
Our approach
Cases
About us
Cookie Policy
Privacy Statement
Digipolitans 2021 ©
  • Solutions
  • Our approach
  • Cases
  • About us
    • Join us
    • Awards
  • Let's talk