"The scan performed by Digipolitans gave us a clear glance on the enablers we needed to instore to create a cost efficient digital first approach supported by the organisation"
- Matthijs Keersebilck - Sales, Marketing and communication Director
- Matthijs Keersebilck - Sales, Marketing and communication Director
Challenge. |
|
Matexi wanted to implement a new digital first approach, to increase both the quality and quantity of the leads. The goal: to spot opportunities in the organization and in the customer experience, to enable the acceleration of digital growth.
|
Solution. |
First of all, an outside-in scan of the end-to-end customer experience for two target audiences (home buyers and investors) on all (digital) channels was executed. Afterwards, this was followed by an inside-out scan of the organization itself: digital expertise and mindset, test and learning mentality through usage of date, and the enabling technology.
|
Result. |
|
A roadmap was created, to install a new digital first approach of detecting the needs of customers. The goal was to offer a better customer experience and improve flow to converting.
|
Impact. |
|
A new squad team focused on a single location with multiple homes. A multidisciplinary team acted in this new digital first approach, to provide a better customer experience to increase efficiency.
|
Stakeholders. |
|
Sales, marketing and communication Director - Marketing manager
|