Challenge
RBFA launched the Fenix program with the ambition to modernize its digital platforms, services and operating model. Through a series of co-creation workshops, many promising ideas and opportunities had already been identified. However, there was still a significant gap between ambition and execution. At Digipolitans, we observed that many initiatives lacked the business validation, prioritization and stakeholder alignment required to support strategic decision-making. Before technology choices could be made, RBFA needed a clear understanding of which initiatives would create the highest value for clubs, members, partners and the broader football ecosystem. Our challenge was to help RBFA transform a broad set of concepts into a structured, business-driven transformation portfolio that could guide investment decisions, align stakeholders and serve as the foundation for the next phase of the Fenix program.
The business analysis helped us align a very diverse football ecosystem around a common vision. It created the clarity we needed to make consistent decisions with all stakeholders throughout the platform program, and to avoid technology driving the agenda. The business output became the basis for a business-driven technology briefing and RFP for the future platform.
Arnaud Lieutenant, Chief digital & information officer at RBFA

Approach

Digipolitans designed and facilitated a structured business transformation process that enabled RBFA to move from ideas to execution.
  • Transforming ideas into business cases: We translated the output of multiple co-creation initiatives into concrete business cases, defining the expected value, strategic rationale, required investments and implementation considerations for each opportunity.
  • Aligning the football ecosystem: Through interviews, workshops and stakeholder engagements, we brought together key stakeholders across the football ecosystem. This ensured that future initiatives reflected the needs of clubs, members, administrators and internal RBFA teams, while creating broad support for future decisions.  
  • Creating a decision-making framework: We developed a structured prioritization approach that allowed RBFA leadership to evaluate initiatives based on business impact, feasibility, strategic fit and ecosystem value. This transformed a fragmented set of ideas into a clear and actionable transformation roadmap.
  • Bridging strategy and implementation: Beyond defining opportunities, we helped RBFA translate strategic ambitions into realistic execution paths. By connecting business objectives with operational reality, we ensured initiatives were ready to move into implementation.
  • Building the foundation for Fenix: All business cases and recommendations were developed within the broader context of the Fenix program, creating a business-driven foundation for future platform decisions, technology selection and ecosystem transformation.
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Results

A validated transformation portfolio:
We helped RBFA define and validate a portfolio of business cases, providing leadership with a clear basis for investment and prioritization decisions.

Strong stakeholder alignment: 
By actively involving stakeholders throughout the process, we created a shared vision and stronger alignment across the football ecosystem.

From ambition to action: 
What started as a broad collection of ideas evolved into a structured portfolio of initiatives with clear objectives, expected value and implementation direction.

A business-driven foundation for Fenix:
The validated business cases became the foundation for the next phase of the Fenix program, supporting the development of a future-proof digital ecosystem and enabling more informed technology decisions.

A more value-driven way of working:
Beyond the individual initiatives, RBFA gained a structured approach for evaluating opportunities, prioritizing investments and driving transformation based on business value.
We helped RBFA move from inspiration to execution. By combining business validation, stakeholder alignment and structured prioritization, we transformed a collection of ideas into a clear transformation portfolio that provides direction for the future of Belgian football.

Meet our expert

Erik Polakiewiez
CX specialist

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